Controlling information flow in online information seeking: The moderating effects of utilitarian and hedonic consumers
نویسندگان
چکیده
منابع مشابه
Examining the Moderating Role of Gender on the Relationship between the Benefits of Sales Promotion and Consumer Perception
Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers? Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception? Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic ...
متن کاملThe Effects Of Information Richness And Navigation On Value And Behavior Intentions: The Case Of Groupon Taiwan
Online shopping value involving perceived utilitarian value and perceived hedonic value affect consumer behaviour intention. Studies on the effects of Web site characteristics on online group buying behavior through online shopping value are scant. Thus, this study investigates the effects of information richness and navigation of GROUPON Taiwan Web site characteristics on online group buying i...
متن کاملThe moderating role of utilitarian/hedonic user motivation on user behaviour towards web 2.0 applications
Web 2.0 is now an important internet application because of the integration of social interaction and web technologies. Previous information system studies usually specified their research context as a utilitarian system or hedonic system and the results were concluded within one specific system type. Web 2.0 application provides a flexible environment for different kinds of user motivations th...
متن کاملExploring users' behavioral model in Web 2.0 applications - The moderating effects of hedonic versus utilitarian motivations
The Web 2.0 trend has enhanced the overwhelming demand for more pervasive human space in online social interaction. Therefore, it is imperative for the practitioners of Web 2.0 websites to understand users’ motivations to participate and develop specific services to stimulate a long-term usage. This study has proposed a research model that explores the factors affecting users’ intentions to use...
متن کاملThe impact of the Subjective, Social and Behavioral Drivers on Consumer Brand Engagement: Comparison between Hedonic and Utilitarian Goods
Consumer -brand engagement is a new concept in marketing literature that has attracted increasing attention of academics and researchers. The impact of consumers’ engagement with a specific brand on corporate performance is the factor that has caused this concept to receive increasing attention in recent years. The present study is an attempt to investigate the effect of subjective drivers (inv...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Electronic Commerce Research and Applications
دوره 14 شماره
صفحات -
تاریخ انتشار 2015